New Barbizon Fashion, Inc. (NBFI, Inc., after being incorporated in 1997, began a successful run of operations by bringing to the female market reasonably priced yet high quality and fashionable intimate apparel, swimwear, lingerie, sleepwear and activewear.
Three well-known brands that fall under the NBFI corporate umbrella are Barbizon, Mona Lisa and Sassa Activewear. As the company evolved over the years, NBFI also ventured into selling non-branded brassieres and panties which are sold in selected department stores around the country plus Angelfish, a resort and swimwear brand exclusive to Robinsons Department Stores and Rock Lobster, boys and girls’ swimwear. Recently, NBFI also added Disney Swimwear for Kids to its esteemed line-up of brands.
With over 250 outlets from one end of the country to another; NBFI distributes its brands nationwide. New Barbizon Fashion, Inc. through its daily operations, programs and promotional efforts is making sure that its vision is realized: to have the best-selling, most customer-appreciated brands in its chosen market.